Credits
We partnered with eight first-gen student content creators from across the US and asked them to create a video giving credit to the people who supported and motivated them along their college journey, with real footage from their iPhone photo galleries, where the Mac appears organically.
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CD - Chucky Rivero
Copywriters - Juanita Escandon, John Starkweather
Art directors - Bri Aguilar, Alonso Tapia